UX Consulting

User Experience & Product Design Consultant  2013 - present

Contract and freelance for clients from ad agencies to life insurance

•   End to end experience strategy, product development & innovation, service design

•   Product ecosystem and customer journey mapping, customer acquisition & engagement

•   Clients:  MetLife, American Express, H&R Block, Listerine, Alcon, Tribal, BoomBox, MRY

Yahoo! (Verizon Media, Oath)  (Yahoo! 2016, Verizon/Oath acquisition 2017)

Principal Product Designer, Ad Platforms  2016 - 2023

Product development and innovation for global ad tech platform

•   Unified UX/UI design for Yahoo! SSP for usability, satisfaction, scalability, growth

•   Built extensible model for all inventory types, ad formats, channels in single UI / workflow

•   Designed features: onboarding, inventory management, bid optimization, reporting

Slalom Consulting  (Microsoft 2012 'Solution Partner of the Year')

User Experience Consultant  2012 - 2013

User Experience lead at tech-centric management consulting firm

•   Developed new UX offerings: requirements viz, ecosystem, consumer journey mapping

•   Projects include industry-first life insurance pilot program, vaccine e-commerce mobile app

•   Clients:  MetLife, Merck, AT&T, NYCgo.com

mcgarrybowen (Dentsu)  (Ad Age 2009 & Adweek 2011 'Agency of the Year')

Senior Information Architect  2010 - 2012

Founding experience design lead at high-growth agency

•   Established user experience design practice at agency, defined agency UX process

•   Managed UX on all brands/client teams, grew team to 5 contractors in < 2 years

•   Clients:  Verizon, Marriott, United, Chevron, Sharp, Northrop, ADM, JPMorganChase

JWT (J. Walter Thompson)  (Adweek 2009 'Global Ad Agency of the Year')

Senior Information Architect 2008 - 2010

Experience design lead at global ad agency

•   Content strategy and user journeys, from audience research, search, social media data

•   Transactional user flows, interface/interaction design, technical/functional specs

•   Clients:  Johnson & Johnson, Royal Caribbean, Microsoft, T. Rowe Price, ANDY Awards

Clickable  (AlwaysOn 2008 'Newcomer of Year' & 2007 TechCrunch 40)

Information Architect 2008

Product design at ad tech search marketing start-up (SaaS) (employee 11)

•   UI for campaign management, optimization, reporting, local search, leadgen/CRM

•   Led presentations and product demos to investors and prospective clients

•   Biz dev pitches leading to partnerships with Clients:  LexisNexis & AMEX OPEN